So CES 2014 is now over, and one thing is certain - at least in that event, LG is making a much stronger push into OLED TVs than their arch rival Samsung. While Samsung only showed new 55" bendable 4K OLED prototypes, LG showed many prototypes and two new products, including a 77" curved 4K OLED TV that they plan to launch soon for $29,999.
But it seems that it's not just about TVs on display at CES. A Samsung visual-display VP says that there are significant OLED manufacturing issues and they only expect cheap OLED TVs to enter the market in 3 or 4 years. LG on the other hand sees a "rapid shift into OLED TVs". The market will remain small in 2014 (30,000 to 50,000 units) but LG expects the market to ramp up quickly.