Novaled is showing an interesting new transparent OLED lamp design (the "Jumping Flash"). Novaled are using 5 transparent white OLED panels (10x10cm each) and the whole lamp is expandable like a harmonica. When closed, it's a 10x10x bright light square, and when you open it you get a vertical 50x10cm light strip.

Pretty neat design, hopefully we'll get some more photos of this specific lamp soon.