Samsung Electronics president says that Samsung aims to start mass producing 55" OLED TV panels in the fourth quarter of 2012. This is in line with earlier estimates, even though at the beginning of the year Samsung hoped to begin mass production around June or July of 2012.

Samsung does plan to continue and lead the global TV market, and they see OLED technology enabling them to making a "second leap forward". Samsung's president further revealed that he sees transparent displays as the next emerging technology following OLED. Samsung thinks that ultra-definition is not going to be so important in the near future due to the lack of content.