LAS VEGAS—Samsung today talked up a new flexible display technology, dubbed Youm, and showed off a prototype device that allows a user to bend the screen back and forth with ease.

The demo was part of Samsung's keynote speech here at CES, where Stephen Woo, president of Samsung's System LSI business, talked about what's ahead for the consumer electronics giant.

Woo talked about processors and memory, but the biggest oohs and aahs were reserved for the bendable OLED display, as well as a device with a wraparound screen.

"Because OLEDs produce their own light, [they] don't require thick, heavy, power-consuming back lights," said Brian Berkeley, the senior vice president of Samsung's display lab. "Now, thanks to Samsung technology, they can be flexible, too."

Samsung is "creating a whole new line" of flexible displays, which will be known as Youm. The device Berkeley showed off this morning is one of his team's flexible OLED prototypes, more of which you can see in the attached slideshow.