The OLED Association reports that OSRAM developed a new 70 lm/W OLED lighting panel that feature 3,000 cd/m2 luminance. This panel will be released in 2014.
According to the report, Osram wants to reach 110 lm/W by 2016 and 125 lm/W by 2018. At that point (in 2018) OLEDs will be competitive with LEDs.