LG officially launched its first 4K OLED TV, the 65" 65EC9700 in the US - and it will start shipping in October 2014. The official price is $10,000 - but the real price will be lower. Cleveland Plasma offers it for pre-order for $6,250 for example. The 77" 77EC9800, which will launch in November through "select retailers" has an official price of $25,000.
It's actually weird how way out of touch are LG's official prices for those OLED TVs. The55EC9300 55" FHD model is still listed as $6,999 while it is being offered for $3,499. The 2013 model (55EA9800) is listed at $8,999 (yes, higher than the new model!) while prices are usually below $3,000.
