Researchers from the University of Michigan developed a new phosphorescent OLED (PHOLED) emitter that extends the lifetime by a factor of 10. Researchers have been trying to develop an efficient, long-lasting blue PHOLED emitter for years now, and this may be the breakthrough everybody's been waiting for.
OLED makers SDC and LGD already use red and green PHOLED emitter materials in their OLED panels. While phosphorescent emitters do not last as long as fluorescent emitters, they are much more efficient. All commercial OLED displays currently use a fluorescent blue emitter as the best PHOLED blue to date only lasted for a few hundred hours.