Audi's Head of Electronics Ricky Hudi, says that the upcoming 2017 A8 Saloon car will sport several new technologies - including OLED lighting. Or at least the company is "working on the integration of OLEDs" for the 2017 flagship model.
Audi has been playing with OLED technologies for a long time.Back in 2012 they unveiled three new OLED lighting designs, and in 2013 they unveiled 3D OLED lighting taillight prototypes (developed with Philips and Merck). In 2012 Audi also installed AMOLED digital rear view "mirrors" in their R18 sports prototype cars. It'll be interesting to see if the upcoming A8 will use one of these designs.