Philips say that the new €40 million Aachen OLED lighting production line will expand their capacity 10 times - and will enable them to drop the prices significantly. In fact, while prices today are in the range of €70 to €800, by the end of 2012 the cheapest panels will cost €10-€20 and the most expensive ones will cost around €50.
According to Philips, if they can get the price down to €10-€20, this will become a mass market - they want customers to get OLED panels in their local hardware shops. I think that even with 10 times the current capacity, it won't be enough to actually consider this a mass market lighting device, but still it's great to hear that Philips have aggressive targets.
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