Novaled announced that it has developed a new efficient (36 lm/W) fluorescent white OLED, which the company claims is the world's most power efficient white OLED structure. Novaled used their own proprietary organic materials and a new flat light outcoupling method of extraction and achieved an increase in light emission by more than 80%, with good color rendering. Novaled's new structure also has an improved light angular dependence.
Here's more technical info from Novaled's press release: