Nanomarkets released a new OLED lighting report (OLED lighting global market forecasts 2011). According to the new report, the OLED lighting market will grow to $4.8 billion in 2016. Mass production will start by 2014, and one of the sectors that will lead the demand will be the automotive industry.
Nanomarket predicts that in 2016 general lighting will reach $2.7 billion in revenue, architectural applications will reach $950 million and automotive applications will reach $800 million in sales.