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The IFA 2012 tradeshow is starting today, and Samsung is making a large outdoor ad campaign - with the OLED TV in the center of it. The ad copy says - "Samsung OLED TV - the world's biggest OLED experience".

Samsung IFA 2012 outdoor ad campaign

When Samsung first unveiled their 55" OLED TVs at CES 2012, they called them "Super OLED TV". But since then Samsung never used the Super superlative again, and it seems that they have dropped that bit from the product name. Of course we're still waiting for those TVs to start selling, so anything can change.

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